Transactional NPS


Transactional NPS is a type of [[Net Promoter Score]] introduced by Bain&Company. Transactional NPS is the result of the tendency of the customers to recommend the company when considering the interaction made after the interaction/transaction with the company. Since it is transaction or channel based, it is usually used as a target metric of the related department. On the other hand, Top Down/ Relationship NPS is usually included in the company's target which enables it to compare itself to its competitors. Relationship NPS asks the customers about the likelihood of their recommendation of the company, regardless the transaction/channel.

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