Refers to the records registered in the system in order to follow up on the demands and needs of the customers. Customers can open their own records using digital [[channel]]s, also representatives can open the requests via channels such as call center and physical channels. Saving under the right title, directing them to the right team, informing the customer regularly, and resolving them quickly is critical in terms of experience. The monitoring and reporting of these transactions made through the system reveal the pain points in the [[customer journey]].

Featured Content

Our favourite e-books, articles, CX Glossary entries and webinars available on the Pisano Academy.

Don't Miss a Beat

Stay in touch with the latest news, strategies and trends. Start your Pisano Academy Subscription for free Now.
Subscribe Now