Retention

Abbreviation:  

Customer retention refers to the activities and actions companies and organizations take to keep the existing customers and reduce the number of customer churns. Since the cost of gaining a new customer is more than the cost of retaining an existing customer, there are teams fully dedicated to customer retention especially in businesses with a subscription system. The resulting [[retention rate]] is followed as an important metric.

Featured Content

Our favourite e-books, articles, CX Glossary entries and webinars available on the Pisano Academy.

Don't Miss a Beat

Stay in touch with the latest news, strategies and trends. Start your Pisano Academy Subscription for free Now.
Subscribe Now