Jobs To Be Done

Abbreviation:  
JTBD

A job to be done is the unmet need or want that a person feels in response to a trigger. It includes tasks, goals or objectives that a person is trying to accomplish or a problem they are trying to resolve by buying a product or [[service]]. If the job that customers want to get done is identified, products and services can be developed in a way that satisfies this need and product [[market]] fit can be reached more easily.

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