Customer Experience Management


Customer [[Experience]] Management is the practice of following, measuring and managing all interactions in order to meet customers' needs and exceed their expectations leading to greater [[customer satisfaction]], [[loyalty]] and advocacy (See [[Brand Advocacy]]). It refers to different types of projects in the company such as determining the necessary actions for the customers to have a good experience, realizing these actions by working with the relevant teams, creating a [[customer-centric culture]] within the company or also building a [[customer experience]] strategy.

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