Customer Experience Management

Abbreviation:  
CEM

Customer [[Experience]] Management is the practice of following, measuring and managing all interactions in order to meet customers' needs and exceed their expectations leading to greater [[customer satisfaction]], [[loyalty]] and advocacy (See [[Brand Advocacy]]). It refers to different types of projects in the company such as determining the necessary actions for the customers to have a good experience, realizing these actions by working with the relevant teams, creating a [[customer-centric culture]] within the company or also building a [[customer experience]] strategy.

Featured Content

Our favourite e-books, articles, CX Glossary entries and webinars available on the Pisano Academy.

Don't Miss a Beat

Stay in touch with the latest news, strategies and trends. Start your Pisano Academy Subscription for free Now.
Subscribe Now