Customer Experience Design

Abbreviation:  
CXD

It is the practice of [[design]]ing products/[[service]]s with the focus on the [[user experience]]. Every [[touch-point]] within the customer’s interaction with a product/service should be designed to deliver [[experience]]s based on the brand’s promise and even exceeding it. The designed [[customer experience]] must be compatible with the brand promise and presented in a way that meets the expectations and needs of the customers. While making this design, [[customer journey]] maps are generally used (See: [[Journey Mapping]])

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