Customer Delight / Wow Moment


Customers have some expectations while purchasing products or [[service]]s. After meeting these needs, establishing a strong [[emotion]]al bond with the customers and creating positive emotions create a deeper connection with the customers. This enables customers to interact with that company for a longer time and acquire additional products/services. Wow moments are what turn everyday clients into your top customers and can create a customer reference. If we take the example of an airline company, performing the flight on time is meeting the client’s expectations, while celebrating the birthday of a passenger with a cake is exceeding the client expectation and creating a wow moment.

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