Customer Centricity

Abbreviation:  

Customer centricity is a mindset that should be in the whole organization. This mindset focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain competitive advantage and is ensured through customer-oriented culture creation efforts (See: [[Customer-Centric Culture]]). In order to increase [[customer experience]] awareness, this awareness should be made tangible with various projects in order to increase the awareness of the employees first.

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