It is the culture when the focus is on customers in all the projects of the company and where the [[customer experience]] plays an effective role in the decision [[process]]es. Top management and all the employees should believe in customer experience and customer focus should be spread within the company through culture creation activities. For the customer-oriented culture transformation, firstly, awareness should be created in the mind of the employees, then experience and improvement actions are taken, and finally, they should inspire each other with their customer-oriented work. The transformation should be planned step by step.