Customer Acquisition Cost

Abbreviation:  
CAC

It is the total cost of all efforts made to convince a customer to buying a product or [[service]] and acquire this customer. It includes all sales and marketing costs.

Featured Content

Our favourite e-books, articles, CX Glossary entries and webinars available on the Pisano Academy.

Don't Miss a Beat

Stay in touch with the latest news, strategies and trends. Start your Pisano Academy Subscription for free Now.
Subscribe Now