Customer

Abbreviation:  

It is the person who buys or [[experience]]s the product or [[service]] for a price. While managing the [[customer experience]], the question of who the customers are should be thoroughly examined and actions should be planned according to the customer [[persona]]. The customer who purchases the product/service and the consumer may not be the same. For example, when purchasing a flight ticket to another person, both the person who bought the ticket and the one who uses the service of the airline can be qualified as a customer.

Featured Content

Our favourite e-books, articles, CX Glossary entries and webinars available on the Pisano Academy.

Don't Miss a Beat

Stay in touch with the latest news, strategies and trends. Start your Pisano Academy Subscription for free Now.
Subscribe Now