Conversion Rate


The conversion rate is the ratio of users who take a desired action. It is a critical metric that is often used in companies that offer products / [[service]]s on a website. For example, if the website visitor is 100 and the number of customers who buy the product is 7, the conversion rate is calculated as 7% from 7/100. For more detailed information, you can check these two articles by NNG and WordStream.

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