In this day-long online event presented by Pisano Academy, we're going to celebrate innovative customer experience professionals and the customers that inspire us all to push the envelope in order to create exceptional experiences.

To uncover the most valuable insights, asking the right questions is paramount. Without answers to the right questions, you'll end up with lots of useless data — data you can't action.

What do you do? Business to businesses, customers or humans? Here's what we do at Pisano.

Having nearly 5 billion users, SMS stands out as one of the most effective technologies that enable the brands to communicate with their customers.

The story in our current article is a globally famous customer experience tale. And, it shows us how a little problem could turn into a fantastic experience through a genius communication practice.

Every passing day, technological developments reshape the expectations of customers from brands. So what exactly do customers expect from brands in 2018?

There are specific methods for an organization to develop the customer experience it offers. But which method is more advantageous?

One of the most notable metrics used to evaluate product/market fit is Sean Ellis test. In a very short time, it became a standard throughout the industry.

When we first set off on this journey back in 2015, we believed that the crux of creating successful businesses was hidden in customer experience.

In this article series, we will answer some questions which would allow us to examine customer experience in detail. The subject of our very first article is ‘Understanding the CX’

Two concepts that most frequently are mixed up are Customer Experience (CX) and User Experience (UX). Let's make things clear!

Customer oriented companies prioritize the opinions of customers through the journey they take in the companies’ vicinities and capitalize on this novel approach.

Customer satisfaction surveys are conducted to measure the satisfaction of people who use your product or service and to identify deficiencies. However, if the right questions are not asked, survey completion rates may decrease or obtaining actionable data may become difficult.

Social media has become a major part of our lives and Instagram surveys are one of the popular feature lately.

Pisano is a technology company that provides the tools necessary to gain insights and engage with customers from different channels with continuous feedback.

Let’s dig a little deeper to understand what Pisano offers. What makes it different and what are its advantages and useful features?

In addition to creating feedback channels that deliver you high volumes of feedback, Pisano brings your company to the future with innovative marketing solutions.

With quality customer feedback, you don’t only measure your customers’ satisfaction, but also gain valuable insights to improve your product or service; learn what your customers need or want, so, also improve customer experience.

Your B2B brand, needs a marketing strategy that is well thought out and clearly defined according to your goals.

We recently spoke with Mike about the best practices of implementing effective feedback strategies.

With Pisano, you can increase your engagement with your consumers and you can learn people’s thoughts about you.

With Pisano, you can increase your engagement with your consumers and you can learn people’s thoughts about you.

Managing web chat with a tone of voice that is appropriate to your company's personality will help you to have a more consistent approach while reaching your customers and increase the effectiveness of your communication

What are your customers’ real thoughts about you? If they were to give you a score from 0 to 10 for their loyalty, what would they give?

Imagine you’re competing in a round the world sailing race. The race will last at least 74 days…