In this day-long online event presented by Pisano Academy, we're going to celebrate innovative customer experience professionals and the customers that inspire us all to push the envelope in order to create exceptional experiences.

To uncover the most valuable insights, asking the right questions is paramount. Without answers to the right questions, you'll end up with lots of useless data — data you can't action.

What do you do? Business to businesses, customers or humans? Here's what we do at Pisano.

Having nearly 5 billion users, SMS stands out as one of the most effective technologies that enable the brands to communicate with their customers.

The story in our current article is a globally famous customer experience tale. And, it shows us how a little problem could turn into a fantastic experience through a genius communication practice.